Empowering Marketing Teams with Data Visibility and Control.
How Ramsay Health Care Australia boosted campaign performance and digital agility with Mitra AI.
About Ramsay Health Care
Founded in 1964 in Sydney by Paul Ramsay, Ramsay Health Care is one of the world’s leading private hospital operators. The organisation operates across 10 countries with over 500 locations, supporting more than eight million patient admissions and visits annually. Ramsay Health Care employs over 77,000 people globally and is a recognized market leader in Australia and France, maintaining high standards of quality and safety across its healthcare services.
Opportunity
The marketing team at Ramsay Health Care Australia sought greater visibility into the effectiveness of their marketing campaigns and more efficient ways to manage and update digital content across hospital and pharmacy websites.
With over 70 hospital websites to maintain, the team relied heavily on technical staff for analytics, reporting, and even routine website updates. This dependency slowed campaign execution and made it difficult to respond quickly to changing business needs. The team required direct access to data, tools to manage campaigns independently, and a more responsive digital presence accessible across all platforms and devices.
Solution
Mitra AI partnered with Ramsay Health Care Australia to design and deliver a fully responsive, centralized admin portal tailored for the marketing team. The solution enabled marketing users to manage campaigns, control facility information, and access analytics without requiring technical support.
The platform was integrated with existing internal systems and applications, leveraging Ramsay’s existing Sitecore content management system. Mitra also enhanced the graphical user interfaces and responsiveness of all websites, ensuring a consistent and accessible experience across desktop and mobile devices.
Impact
"Partnering with Mitra AI has not only expanded our team’s ability to deliver on multiple projects and initiatives simultaneously, but their valued input has seen us deliver outcomes over and above our original scope. The Mitra Innovation team is punctual, reliable and quality driven – I would not hesitate to recommend them for any development projects – from small business to large enterprise."
Chris Wells,
Global Digital Development Manager, Ramsay Health Care