25% increase in website traffic. Improved accessibility. Superior user experience.
Discover how IARD revitalized its website to improve scalability and global reach with Mitra AI.
About IARD
The International Alliance for Responsible Drinking (IARD) is a not-for-profit organization dedicated to reducing harmful drinking and promoting understanding of responsible alcohol consumption. Supported by 12 leading global beer, wine, and spirits producers, IARD works in partnership with public sector bodies, civil society, and private stakeholders to advance its mission. IARD member companies operate commercially in nearly 110 countries, with the organization helping to strengthen and expand long-standing efforts to combat harmful drinking across the markets they serve.
Solution
Mitra AI partnered with IARD to design and deliver a modern, intuitive, and fully responsive website. Significant time was invested during the discovery phase to fully understand IARD’s requirements and select the most suitable platform and design approach. The website was migrated from WordPress to Kentico, providing greater flexibility in content management, full responsiveness across devices, and improved scalability. Mitra also provides ongoing managed services to ensure the platform continues to operate efficiently and effectively.
Key capabilities included:
Discovery-Led Design Approach: Mitra worked closely with IARD from the outset to ensure a clear understanding of requirements and user needs before platform selection and design.
Intuitive, Responsive Website: The Kentico-based platform enabled the creation of a secure, intuitive, and fully responsive website, ensuring accessibility for users across geographies and devices.
Scalable Platform with Managed Services: The new platform supports long-term growth, with a managed services contract in place to maintain, optimize, and enhance the website over time.
Impact
"I wanted to pass on my thanks to the team whose hard work and dedication have led to what I believe to be an excellent end result.
The usability of the backend platforms and the way they integrate is very slick and logical.
The flexibility and thought that has gone into how the platforms will be used is fantastic.
Once again thanks to all involved, this is excellent work."
Rob Manning,
Managing Partner – Strategy of Jacob Bailey
