66% reduction in transaction load. Improved customer experience. Zero network outages.
Discover How Cellcard streamlined its Online Charging System to improve scalability and performance with Mitra AI
About Cellcard
Cellcard, a trademark of CamGSM Co. Ltd., is 100% Cambodian owned and the longest-serving telecommunication company in the region.
Launched in 1998, Cellcard serves more than three million subscribers and has retained the title of “Fastest Mobile Network in Cambodia” since its first Speedtest Award in April 2017. It offers mobile communications and entertainment services to both consumer and corporate markets.
Opportunity
Cellcard’s existing Online Charging System (OCS) was struggling to cope as transactions grew to over six million per day during peak hours.
This bottleneck resulted in two nationwide telecom network outages. With the OCS taking around 30 minutes to get back online each time, Cellcard experienced negative customer feedback and significant revenue losses.
The challenge was to reduce the transaction load while ensuring no future network outages and maintaining system performance during peak demand.
Solution
Mitra proposed implementing a distributed cache layer to create a secure transactional copy of user data, immediately available across multiple servers and APIs. This reduced the number of transactions required throughout the user journey.
An AWS provisioned Redis cache layer was deployed as a wrapper between API calls to Cellcard and the New Cellcard App. This eliminated rapid, repetitive API calls between the Cellcard server and user instances, significantly improving API efficiency.
The Mitra Cellcard team and the Cellcard WSO2 Enterprise Service Bus (ESB) team worked collaboratively to develop two cache layers — the New Cellcard App backend and the WSO2 Enterprise Integration layer.
Key Solution highlights include:
Creatio Experts:
Mitra AI is a Creatio Integrator Partner and helped Red Moki leverage this intelligent platform to build a bespoke revenue forecast platform.
Revenue Forecasting:
By applying complex business logic, Mitra AI were able to build an accurate revenue stream forecasting solution. Recalculation of expected revenue streams is undertaken automatically if close dates change.
Rapid Deployment:
By increasing the speed of deployment using low-code, Mitra AI kept project costs down and delivered an agile solution that integrated seamlessly with existing systems.
Impact
Classic CRM solution with a centralised customer and secure contact database
Bespoke CRM solution, customised to the exact needs of client
Accurate revenue stream forecasting allows for planning and capital investment
Rapid deployment using Creatio low-code functionality
Insight into lead and opportunity management process
EY (Ernst & Young) officially acquired New Zealand-based ServiceNow specialist Red Moki on October 11, 2022.
"I’d recommend Mitra to anyone because of their ‘can-do’ attitude. The solution we have, not only met, but exceeded our expectations. Communication was particularly good and the positive way the project was run was also very encouraging. We’re very pleased with the result we got from the Mitra team and I see an opportunity for us to work together to develop this platform, and to automate and improve other processes within Red Moki."
Greg Woolley CEO, Red Moki