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Mr. Dammika Ganegama, Co-Founder & Managing Director, Mitra Innovation, recently spoke at the Malaysia Social Media Week 2019 which took place last week at MITEC, Kuala Lumpur. The event consisted of conversations on new trends in social and mobile media. Minister Dr. Anwar Ibrahim, and Steven Sim Chee Keong, the current Deputy Minister of Youth and Sports in the Cabinet of Malaysia were some of the notable attendees at this event, amongst many international guest speakers and panelists.

Communications and Multimedia Minister of Malaysia, Gobind Singh Deo introduced Mitra Innovation as one of the five UK technology firms to invest in Malaysia this year. Mitra has made its investments, and are looking at building solid partnerships in Malaysia and Singapore, and have recently opened a new regional office in Singapore to serve the APAC region while continuing to grow their established ANZ Business.

“With signing new contracts with large Telcos and banks in the region, our expansion shall be a strategic hub that fuels talent and employment in the region, bring new opportunities for business partnerships, bring new revenue into the region, and provide the best practices and tools, and thereby elevating their innovation efficiencies to its next levels,” said Dammika Ganegama, in regards to this expansion.


At the MSMW 2019 event, Dammika Ganegama drove the discussion around integrations and effective use of data streaming and insights with unified user experience to bring powerful efficiencies through digital media. He covered how some of the Open source integrations, middleware capabilities, and evolution of APIs with powerful data insights and analytics can create a positive impact on businesses. Successful companies of today delight and connect with their customers through powerful apps, and convenient, super fast digital experiences. —APIs are the standard.

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