Mitra develop an intuitive website for IARD


IARD are the International Alliance for Responsible Drinking, a not-for-profit organisation dedicated to reducing harmful drinking and promoting understanding of responsible drinking. They are supported by 12 of the leading global beer, wine, and spirits producers who have come together to help combat harmful drinking. To advance this shared mission, IARD works and partners with public sector, civil society, and private stakeholders. IARD member companies are commercially active in nearly 110 countries, and IARD help them to strengthen and expand their long-standing efforts to combat harmful drinking in the markets they serve. 


IARD wanted to revitalise their website, making it more accessible and responsive for their existing users, and to attract more users from across the globe. Their old site was on a WordPress platform and didn’t provide the flexibility, responsiveness or scalability they needed. Among their main users are employees from their member companies, trade associations and policy makers and IARD wanted to ensure they could easily find the information they need via the website, reducing the time pressure on staff from increased call volumes. 

“The Mitra team are fantastic. They listen carefully to our needs and then look at the best ways of delivering this. They were diligent, helping us work through problems and making sure that any changes have been tested internally before coming for client testing. The project was managed fantastically from start to finish and senior staff from Mitra regularly checked in to ensure that all was going to plan. I am a happy client and very happy to recommend their services to others.”

Puja DarbariSenior Vice President, Partnerships and Communications & Managing Director UK


At Mitra we have extensive experience helping clients develop responsive, secure, intuitive websites that provide a high level of accessibility. Mitra invested the time at the discovery stage, selecting the right platform and design to provide the client with their wish list. Mitra used Kentico for the IARD platform, migrating the website from WordPress. The new platform provided more flexibility around the CMS, full responsiveness across devices and increased scalability. Mitra ensured an intuitive platform that provided the information required by users, quickly and easily. IARD also have a managed services contract with Mitra to ensure their website is managed effectively.

Discovery Stage

Mitra worked closely with the client to ensure full understanding of their requirements from the outset.

Intuitive Website

Kentico gives the flexibility to design an intuitive and responsive website that works for clients across the globe.

Effective Signposting

Mitra developed a fully responsive website providing the information required by IARD’s global users in a clear and effective way.


The new website has provided an effective platform for IARD’s valuable information sources. Feedback from users has been positive and there has been an increase of 25% in the numbers of users, which in turn supports IARD members and associated associations efforts in reducing harmful drinking. IARD are extremely happy with the way that Mitra worked with the team and are embarking on another project shortly.


Traffic to website increased by 25%

Flexible and scalable platform

Effective information dissemination

Easier for staff to sign post users

Managed services contract ensures efficient and effective website maintenance and upgrades

Reduced call volumes so staff can spend more time on the core mission to reduce harmful drinking