IARD are the International Alliance for Responsible Drinking, a not-for-profit organisation dedicated to reducing harmful drinking and promoting understanding of responsible drinking. They are supported by 12 of the leading global beer, wine, and spirits producers who have come together to help combat harmful drinking. To advance this shared mission, IARD works and partners with public sector, civil society, and private stakeholders. IARD member companies are commercially active in nearly 110 countries, and IARD help them to strengthen and expand their long-standing efforts to combat harmful drinking in the markets they serve. 

IARD wanted to revitalise their website, making it more accessible and responsive for their existing users, and to attract more users from across the globe. Their old site was on a WordPress platform and didn’t provide the flexibility, responsiveness or scalability they needed. Among their main users are employees from their member companies, trade associations and policy makers and IARD wanted to ensure they could easily find the information they need via the website, reducing the time pressure on staff from increased call volumes. 

At Mitra we have extensive experience helping clients develop responsive, secure, intuitive websites that provide a high level of accessibility. Mitra invested the time at the discovery stage, selecting the right platform and design to provide the client with their wish list. Mitra used Kentico for the IARD platform, migrating the website from WordPress. The new platform provided more flexibility around the CMS, full responsiveness across devices and increased scalability. Mitra ensured an intuitive platform that provided the information required by users, quickly and easily. IARD also have a managed services contract with Mitra to ensure their website is managed effectively.