Decipher Innovation are part of the Jacob Bailey Group, a collective of award-winning Creative Business Services agencies, each with their own niche specialism. Decipher Innovation was born when Mitra partnered with Jacob Bailey to build a digital marketing boutique service, delivering software products that not only help solve a business issue, but also provide genuine business intelligence. DestinationCore is Decipher Innovation’s principal product, a Place Marketing website platform that delivers the main website and analytics on the effectiveness of all digital marketing activity.

Decipher Innovation sought help with finding new markets and the development of a delivery model that reflected their expected growth. They asked Mitra Innovation to help them identify potential markets and to undertake an assessment of the entire customer experience. As a result, Mitra produced several detailed reports around the key issues of growth and delivery, including projections, recommendations and insights. The reports and accompanying metrics provided a platform for cross company collaborative workshops which delivered a targeted roadmap of how to achieve the desired market penetration for DestinationCore, while building a delivery model to support it. The report was presented to all key stakeholders and universally agreed. Mitra were then engaged by Decipher Innovation to implement the roadmap.

A co-development team was established between Mitra and Decipher Innovation to rebrand and enhance the existing DestinationCore framework for the production of client websites, providing scalability and metrics to the business. The framework, created using Craft CMS and Vue.js, required additional functionality with an updated and tailored admin dashboard providing access to DestinationCore tools and information, including analytics and metrics.  A user dashboard was developed using Laravel, to provide detailed analytics on the effectiveness of each website, tracking user behaviour, engagement, use of links, offers and events hosted on the website. Mitra improved performance and provided several plugins, one of which, an Events Submission plugin, means businesses can submit details of their events through a simple form on the website. DestinationCore offers 3 levels of service/complexity. All developed websites are hosted on AWS Cloud Services for a year, and any required site changes are included in the package cost. A bespoke app was also developed for Clapham Junction which can be used by employees of local retail outlets and businesses. This gives them access to exclusive offers and events in their area.