Ashok Suppiah is co-founder and CEO of the Mitra Innovation Group, a global technology provider specialising in digital transformation, product incubation and tech innovation. He has been a leading light in the tech industry for over 25 years. A serial entrepreneur, Ashok has started more than 10 technology companies in the USA and UK, notably as a member of Virtusa Corp which sold for US$2 Billion in 2021 and as Chief Architect for eDocs which sold to Oracle for US$115 Million in 2004. With recent successes in Conversational AI, experienz and LowCodify, Ashok sustains his passion for pioneering and disruptive technology, with Mitra providing transformative solutions to clients and partners globally.
In his blogs, podcasts and interviews Ashok shares insights on his experiences as a serial entrepreneur, talking about businesses, products and careers he has helped launch and shape. He tells the stories of the ideas and the challenges, of working with colleagues and friends, the innovative products, the near misses and the great successes. An inspiring and informative read from a gentleman entrepreneur.
From Startup to Scaleup charts my entrepreneurial journey, including personal stories, case studies and thoughts from those I have been privileged to work alongside. It tracks the path of a typical entrepreneur from ideation, building a prototype, winning customers, securing investment to scaling a business. I include how to recruit the best talent, how to compete with bigger brands and how to adapt if the market doesn’t respond to your offering. The book is written to help new entrepreneurs avoid the pitfalls that face any startup, with particular emphasis on growth, scaling up, pivoting and sustainability. I hope my anecdotes and advice will help fledgling businesses to start strong and stay strong.
