Twitter is a great tool for growing a brand. It’s become a must-have for businesses today.
A lot of business leaders are very hesitant and unfamiliar with microblogging. Some shy away from it fearing they might make a big blooper and put their company’s image at risk. Others get too busy running an organisation so, tweeting is the least of their priorities.
The best advice we can all give ourselves is ‘learn from the best’. How are they doing it? What can I learn/apply from them to my tweeting method/style?
Let’s look at a few CEOs who’ve mastered it and are doing it right.
Richard Branson: 3,000,000 + followers
Guy Kawasaki: 1,2000,000 + followers
Anand Mahindra: 730,000 + followers
Vijay Mallya: 1,690,000 + followers
Mark Cuban: 1,5000,000 + followers
For not so vibrant first time tweeters here are a few lessons we can learn from the gurus;
- Maintain a light, conversational tone
- Avoid making controversial statements
- Be neutral and professional
- Provide insight as to what supports the vision and culture of your organisation
- Share topics that you’re passionate about
- Talk about causes and charities that are important to you and your company
- Be gracious. E.g. Tim Berners-Lee’s tribute to the late Aaron Swartz
- Use it to understand what thought leaders around the world are saying
“Tim Berners-Lee @timberners_lee Aaron dead. World wanderers, we have lost a wise elder. Hackers for right, we are one down. Parents all, we have lost a child. Let us weep”
People want to know the big brains behind the brand. They’re interested to know what you think. As a corporate head, you can attract a large number of fans & followers; the ability to influence your readers. Grow your company’s visibility. Make your mark as a thought leader. Take your organisation to where you want it to be.
Twitter is a perfect business hunting tool to communicate with potential stakeholders, customers and shareholders. Exploit its ability of being able to reach out to and influence a large audience. Stay connected, stay informed and be involved and part of this huge wealth of thought and wisdom available at your fingertips. Inspire others out there to be great thinkers as well.