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Kantar Worldpanel is an international company dealing in consumer knowledge and insights based on continuous consumer panels. Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel analyses what people buy, what they consume and the attitudes behind their behaviour. Clients include brand owners, private label manufacturers, meat, fruit and vegetable suppliers, retailers, market analysts and government organisations.

Kantar Worldpanel is part of the Kantar Group, the Data Investment management Division of WPP. The company consists of 3,500 people across 60 countries.

Kantar Worldpanel has hired Mitra Innovation to conduct a Proof of Concept (PoC) that will focus on evaluating the levels of accuracy in transcribing customer receipts using Tesseract as the OCR engine.

The objectives of the PoC are:

1) To analyse the accuracy of receipts

2) To evaluate Tesseract and ensure that it is fit for Kantar Worldpanel’s requirements