In Singapore, there are many doctor finder services providing expats, Singaporeans, and overseas visitors with the online tools to find dentists, doctors and specialists. However medical practitioners, clinics and hospitals advertise on these websites, or pay to be listed, which means the user mainly receives biased, commercially driven information, rather than the right information, when trying to decide which doctor to choose. This concerned the founders of hooheals because they believe that people should see the right doctors, not simply doctors with large marketing budgets. Hooheals was therefore set up to provide a personal, one-to-one patient-doctor matching service for residents of and visitors to Singapore.
As a co-investing partner, Mitra helped the Hooheals founder build the business from the ground up, including designing, building and delivering the company website, as well as the back office operational processes.