Dammika Ganegama-workshop-uom

On 24 of March, Mitra Innovation conducted a workshop at the University of Moratuwa which aimed to guide and train students on translating their innovative business ideas into viable business models, and help them to understand what is required to deliver a flawless business ‘pitch.’


Maximize Ideas by Turning them Into Profitable Businesses

Students were required to develop innovative business ideas, which they will pitch to a panel of individuals as partial fulfillment of their coursework. During the two and a half hour workshop, Mitra Innovation – represented by  Dammika Ganegama (Managing Director and Co-Founder) and Ayantha Martil (Senior Business Analyst) – provided guidance on the necessary initial research for projects, and how to present oneself on the day of the pitch. They also gave insight on the kinds of questions to expect from a panel.

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Pitching Principles

A mock pitch was demonstrated in which Ayantha presented with a short video. 


Our team encouraged the students by helping them to understand that each pitch is unique. They also provided hints and tips about pitches, such as the kind of posture to adopt and words that can be used.  

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Mitra Innovation is honoured to have taught this very enthusiastic group of students and welcome them to the entrepreneurship/start-up world. Furthermore, we are proud to play a part in inspiring the next generation of people who will be part of Sri Lanka’s future economic and IT sector.

Iya Ahmad

Iya Ahmed | Associate Marketing Executive
Mitra Innovation